Lenzing announced an expanded VEOCEL viscose portfolio for Europe and the United States while planning conversion of conventional viscose capacity in Asia into specialty-fibre production. The company described an Austrian integrated site using production efficiencies and renewable energy as part of the offering's carbon programme.

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The announcement shows that a new fibre range can involve changes to existing capacity as well as new product names. Environmental claims need their defined production and certification scope. The underlying material remains regenerated cellulose intended for nonwoven supply chains, where later processing determines the finished product.